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Posted By Ted Miracco on January 29, 2020

Superbowl LIV – Enjoy the Game!

Super Bowl LIXPreview: On the eve of Superbowl LIV, Cylynt CEO Ted Miracco talks about the parallels between football and Cylynt's anti-piracy software and the fact that doing nothing, either about improving the game or your cybersecurity protection is losing. "People who work together will win, whether it be against complex football defenses, or the problems of modern society." -Vince Lombardi

We are on the verge of the 54th Super Bowl, which has evolved considerably since the first one. Back in 1967, tickets cost $10 to see the first Super Bowl between the upstart AFL champion Kansas City Chiefs, led by Len Dawson, and the NFL champion Green Bay Packers, led by Bart Starr.  For Super Bowl 1, the players on both sides chain-smoked cigarettes in the locker room at halftime, and at least one player, 34-year-old wide receiver Max McGee, showed up for the game with a hangover after staying out until 6:30 a.m. the night before the championship game! Even though coach Vince Lombardi knew the Packers had to win the game, most of his players and coaches knew nothing about the competition.

A Lot Has Changed

A lot has changed since then, and not just the price of the tickets!  Today’s top athletes train intensively, all year round, and utilize the most advanced nutritional and physical training regimens to lengthen their careers and perform at the highest level possible. Coaches rely on state-of-the-art technology to understand exactly what the opposition can be expected to do based on data-driven probabilities, game film, and scouting and counter intelligence. And this commitment to using data science and technology pays off as we see organizations that embrace these methods continually outperform other organizations around the league. 

Piracy Software and the Super Bowl

So you ask, what does Cylynt’s software piracy technology have to do with the Super Bowl?  Frankly, quite a bit. In the beginning, no one really took piracy very seriously, either. When a sales rep suspected piracy, he'd go into a meeting and threaten to sue the infringer with scant evidence and no plan. Early on, no one used advanced technology to understand what was going on with software utilization or how non-compliance was impacting the company, its customers, and its competition. 

Over time some companies began using primitive technology to address the problem and realized that working hard at it and really applying lessons learned, such as using data-driven approaches and honing effective processes and methods, could generate significant recovery revenue. In addition it contributed to job satisfaction and customer satisfaction, in the same way a pick-six does on the gridiron. Take points away from the bad guys, and give them back to the good guys!

Winning Corporate Culture

It's about working hard to convert a losing corporate culture into a culture built on pride and winning. This winning culture involves valuing your intellectual property and doing everything you can to protect and promote it to your loyal customer base. Today’s most successful companies use license compliance teams to generate 4-15% in incremental revenue, which can mean the difference between making a profit (i.e., winning) and losing millions of dollars on the bottom line. 

Doing Nothing is Losing

'In closing… one of Vince Lombardi’s most memorable quotes is, “You show me a good loser, and I’ll show you a loser.”  Nothing reminds me more of this quote than the CEO who sits behind his desk ignoring the problem, while the company’s valuable intellectual property is so effortlessly fleeced by software pirates. It is disrespectful to the employees who write the code, the customers who pay good money to use it, and the shareholders who pay his salary to protect their investment in the company’s assets. Software piracy is the football equivalent of a blind-side sack with a lost fumble in the red zone. 

The Kansas City Chiefs learned in Super Bowl I, you cannot give up these concepts and expect to come out a winner. Vince Lombardi's Packers won that game 35-10. Let's see if the Chiefs’ explosive offense has what it takes to win Super Bowl LIV against the 49ers’ very formidable defense.

Enjoy the game on Sunday, and when you see a play flawlessly executed, think about your data-driven compliance program and remember what Vince Lombardi taught us: “Winning isn’t everything, it is the only thing.”  

Actually, just enjoy the game!

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Joyce Kuo
Marketing Communications

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